Joma, new technical sponsor of the Torino F.C. presents the new official grenade game collection
Joma is proud to present the new 2019-2020 game uniforms by Torino F.c.
To achieve this new collection, all the quality standards envisaged by Joma were applied, both for the players' game shirts and for the shirts for sale, identical to those supplied to the team. The idea of Joma is to design and produce according to the latest technologies of sportswear, to constantly improve the comfort of the players and at the same time offer the fans a high quality product. highly breathable fabric that keeps the athlete's body dry at all times.
The Interlock fabric was used for the game transfer jersey, with Mesh inserts where greater breathability is required. In addition, Joma applies a further finishing to all the fabrics used to make the game jerseys, the MICROMESH SYSTEM, able to maximize transpiration. This system, designed by the Research and Development Department of Joma Sport, facilitates the flow of air, allowing the body to remain dry and at a constant temperature, thus favoring the technical performance of the athletes.
All jerseys have been designed by Joma to help increase product comfort and give the player maximum freedom of movement. For this reason the seams are of flat FLATLOCK type, so as to avoid possible friction with the skin. We are therefore proud to present the new TORINO F.C.
Design and technical features
Joma presents a jersey that keeps the distinctive and identity marks of Torino FC, using the garnet color as the main element, together with the white. The new game jersey for the 2019/2020 season has some details that make it unique and special, like the text printed on the inside of the collar: 'People scream, history says it, the legend is our glory. We are Turin ”. On the edge of each sleeve, with embossed technique, the date of the foundation of the club was inserted: '3 December 1906'. A further detail that embellishes the home shirt is the insertion of a double border in the lower part, personalized with the writing TORINO F.C. and the TORO RAMPANTE with embossed technique.
Among the elements that characterize and make unique the new sweaters of TORINO there is also the collar: a polo shirt with buttons in the first and around with fake v-neck in the transfer shirt.
Campaign of comunication
For the launch of the new collection Joma has developed a communication campaign focused on the bull, symbol of the club and the city, but also the guardian of the new game jersey.
During the days 10 and 11 of July, in Piazzale Grande Torino, an interactive space was installed in which the fans were invited to enter. Internally, but only to true fans able to face the guardian, the secret of the new game uniforms of the 2019/2020 season has been revealed.